Over the years, my team and I have experienced a variety of sales scenarios where collaboration and cross-teaming can make the difference between success and failure including: Within an organization there are many use cases to consider. Business leaders responsible for sales should consider a multi-dimensional business and IT model which zeros in on the right people, content, applications, data, business processes, and communications.ħ Use Cases: Leveraging SAP Jam to Accelerate Sales Senior executives and their teams who focus on bottom-line revenues, business outcomes, and performance metrics should include collaboration in the mix. The inflection point in leveraging SAP Jam to accelerate sales is to pinpoint specific business requirements which align to revenues, productivity gains, and cost saving. SAP Jam combined with SAP applications, such as SAP Cloud for Customers and SAP CRM powered by SAP HANA, provide a competitive advantage for organizations to establish a 360 ° view of their customers. These investments highlight that market leading organizations are leveraging a key ingredient of selling: social business collaboration.

ASR expects anywhere, anytime access to relevant data to make business decisions and identify sell and up-sell opportunities in real time.” How can organizations apply tools such as SAP Jam to win their respective races?ĭuring the SAP Q2 2013 Results Earnings Call Bill McDermott, SAP co-CEO, shared that “American Sugar Refining (ASR) the largest sugar refiner in the world, selected SAP Jam and SAP Cloud for Customer over to increase customer insight and personalized engagement. Ince that unexpected sighting of a very cool car, I began to ponder how this performance model might be applied to cross-teams and collaboration to help impact revenues and bottom-line business results. The “ SAP Speeds Up – McLaren Formula One ” video provides insights on the importance of “split second and informed decisions” to impact short-term results and future outcomes. Recently, I came across an impressive McLaren race car which triggered thoughts about the similarities between sales teams and race car drivers.

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